Having grown to about 486 million monthly active users as of June 2019. Many brands use live-streaming to market and sell products.ĭouyin supports videos leading to e-commerce platforms such as Taobao and Douyin store. Pet video is also a popular category, this video received 53.5 million views in a day and over 3.5 million engagement accumulatively.ĭouyin has a live-streaming section that can be accessed via the top left sign. This fried chicken tutorial video received 187 million views within a day and over 5 million engagements. This is a typical viral video, 14 seconds long, a plot twist in the middle, and a great visual effect. Here are some of the most popular videos on Douyin: Daoxiaodao SamaĤ.1 billion video views, 5.6 million video engagement, grow over 1 million followers within 1 week. The most popular videos are often between 10 to 30 seconds long. Viral videos on Douyin could get 30-200 million views within one day.

It enables users to add music and effects to their videos in order to make them more interesting/creative. What is Douyin?ĭouyin is a short-video App with powerful editing capabilities.

The Chinese mini-music-video social network combines funny and interesting short clips, an immersive full-screen interface and powerful AI for its sticky magic.

Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate lip-syncs and comical dances, shopping, to holding some more puppies. Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app.Ī cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive.

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